Regis Corporation
I worked for Regis Corporation for 16 years. Over those years I had worked in many different capacities - Graphic Designer, Senior Graphic Designer and Art Director. A common theme with all of these positions is that I always did all the production work for all of my projects and is where I learned my strength and preference for production work. At Regis I was responsible for design and branding of 1,600 hair salons. Though the examples below are all conceptual designs I did, they also give a good representation of production work by taking a concept and expanding it into a full rounded cohesive package.
This is a conceptual design project I did for Regis. Below is a production example of deconstructing the headline and layout orientation and reassembling them into their necessary format.
Below is a sampling of a monthly retail collateral package that I concepted and designed showing the production task of taking the concept and applying it cohesively to various pieces.
These are retouching examples of images used for retail collateral. I completed them from concept, photoshoots and through the photo manipulation process.