Mall of America
I have worked with Mall of America since 2017 as a Freelance Production Artist. I assist the mall with various projects supporting their events, seasonal campaigns, mall departments and mall promos utilizing existing concepts and branding to create and/or update digital signage, social media assets, website images, emails, print materials, billboards and magazine ads as some examples.
I was provided with the Earth Day Every Day campaign concept, copy and images. The project request was to create social media assets for Twitter, Instagram Story (animated) and Instagram Post (slides).
The project request was to take an updated Nickelodeon Universe Discount Sheet template I did and create a new template that reflected Mall of America’s branding. To achieve this I use the below Original, Reference and Mall of America’s branding guidelines.
I was provided with the Crack the Egg! campaign concept and copy. The project request was to create assets for a Window Sign, Vertical Digital Signage (animated) and Circular Digital Signage. For the Animated Digital Signage, I re-created the opening panels and edited the interior from existing branding file.
