Nickelodeon Universe
Under Mall of America I also assist on the Nickelodeon Universe division. Projects can range from supporting isolated park events, seasonal campaigns, entire overarching park campaigns, ride openings, ride information, bus wraps or slime art for a wall. To fulfill the digital signage, social media assets, website images, emails and print materials needed, I utilize campaigns, branding style guides, tool kits and creative library provided by Nickelodeon Universe. All work is sent to Nickelodeon Universe for feedback and approval.
I was provided with the PAW Patrol Style Guide and I chose from their library of character and background images to create a composition that was used throughout the campaign. The project request asked for digital mall signage, social media assets, website images, email and posters for the interior park of Nickelodeon Universe.
To fulfill this Bus Wrap request, I used Nickelodeon Universe’s Branding Style Guide.
For this project I was provided with their SpongeBob 25th Anniversary Campaign Tool Kit. From there I created interior park print materials, mall digital signage, social media assets, email and website images. Also within the overarching campaign were 5 sub-campaigns that each required their own set of materials.
